Organizations that win over time need to be focused obsessively on not just what the consumer wants today but future-forward insight ("foresight”). In a world so focused on performance marketing, how do we ensure that we remain focused on driving opportunities for future, medium-, and long-term growth? The challenge for most is doing this at scale and driving impact of true "foresight," which comes from integrating deep consumer learning with data and AI — it truly is math + magic. This session will explore how scale and impact can come from a combination of the right skill set, organizational structure, processes, data sources, and leadership.