Reaching the consumer everywhere means being a vanguard in both media and technology. Whether it’s at home, in stores, the car trip in between, or the expanding virtual experience landscape, CGs are tapping into new media formats, strategies, and technologies to engage and inform consumers. Being a sales and marketing leader requires a deep understanding of the most modern media formats and how to position your brands to overtake the competition. This discussion will dig into how CG media trends are shifting, the new opportunities that are available, and the data companies are using to measure success.