Appropriate pricing is a vital piece of consumer goods success. Price your products too low and you leave valuable margin on the table; price them too high and you drive consumers to the competition. This delicate pricing balance has become increasingly difficult in the anywhere commerce age, where consumers engage with your brand and make purchases through a growing number of channels. This session will explore the current state of consumer goods pricing and provide real-world advice on how to set your prices with confidence and how to implement a successful cross-channel pricing framework.