The face of direct-to-consumer is quickly mutating, transitioning from straightforward e-commerce tactics to unique and innovative opportunities to engage with consumers and access valuable data — all without a middle man. While retail collaborations continue to prove extremely valuable, CPGs are learning to expand their reach, working beyond silos to provide interactive experiences and digital opportunities that strengthen consumer relationships and build their brand identity. From virtual experiences and augmented reality to precise targeted marketing and messaging, this panel discussion will explore the tactics leading CPG companies are implementing in the DTC space, and what the future holds.