Danica Konetski is the Industry Principal for Consumer Packaged Goods for Treasure Data, a leading enterprise Consumer Data Platform (CDP) provider. Previously, she was in insights and analytics at both Kraft and ConAgra. She has also been a vendor-partner with consulting and sales roles at Kantar (a WPP company), and most recently, IBM, where she was certified as a senior consumer industry subject matter expert and worked in Data and Analytic Services and IBM Services for Salesforce. Danica earned her MMR degree from the Terry College of Business at the University of Georgia.