No longer is it sufficient to provide a great product. Today’s consumers are looking for unforgettable brand experiences tied to products and services, and this is especially true for CGs lacking a direct, intimate relationship with shoppers. We’ll discuss how companies can leverage interactive, data-powered experiences (whether through in-person promotions or e-commerce launches) to fill this relational gap. Learn how to not only deliver on value-added brand experiences, but also anticipate and measure what consumers are looking for next.