Having the right strategy for 2025 is what distinguishes the best CPGs from the good ones. In this interactive Share Group, we’ll explore how consumer goods companies can more effectively leverage all aspects of their revenue growth management strategies to get closer to the consumer and drive more value to their retail partners. We will examine current trends in RGM and how to tailor the right strategies around them to maximize value. We will discuss innovative frameworks and next-generation tools to determine which RGM levers to pull and when. Collaborate with fellow sales, marketing, and RGM leaders to uncover creative solutions and plan the next steps in your enhanced, data-driven RGM strategy.