Consumer behavior is rapidly impacting the way we think about the traditional demand generation funnel; growth-minded brands will need more nimble, less linear strategies. Join us to examine the digital influences that we think will be most important to driving omnichannel sales and demand, and participate in a breakout session that will prompt you to think about tactical and practical strategies that will or will not work in today’s digital landscape.

This session is only open to Consumer Goods and Retail Executives.