In today's fast-paced consumer goods landscape, organizations must rethink and, in some cases, revamp their approach to the connection between people, processes, and technologies, ensuring that they work together to enable agility and rapid response. Join us at the Sales & Marketing Summit to hear from Raheel Khan, SVP of Enterprise Marketing & Data, as he shares how The Estee Lauder Companies is embracing measurement to empower teams to focus their creative energies where it matters most, driving innovation and growth. In this keynote, Raheel will delve into the significance of fostering a culture of analytics that fuels creativity. This is where the “math” of measurement meets the “magic” of predictive insights, enabling us to anticipate the future and craft extraordinary consumer experiences.