With the growth of mobile, social, and AI, digital commerce today offers enormous opportunities for brands to identify and connect with customers and consumers across channels (in-store, online and alternate channels including QCommerce, salons, etc.) and business models (D2C, B2B, social, marketplaces, B2B2C). At the same time, most companies are operating in resource-constrained environments — be it IT budgets or GPU availability! Join this panel discussion to hear how these leaders have identified trends, prioritized initiatives, and crawled-walked-ran in a fast-paced environment — and where the role of analytics played at each step to course correct as needed. They will also discuss the key concern of balancing investments in these opportunities, with managing the tech debt that had accumulated in their commerce landscapes.