Name
Building Operating Models for Digital-First, Consumer-Centric Realities
Description

With consumer goods marketing structures tilted toward traditional retail operating models, many orgs fail to integrate true consumer-centric strategies. We’ll dig into what marketers can do to develop dynamic and sustainable operating models that withstand digital transformation’s rigor.

Speakers
Emily Minardi - Kellanova
Channan Sawhney - Kenvue
Ellen Webb - PepsiCo
Lisa Johnston - Consumer Goods Technology and Path to Purchase Institute
Date & Time
Tuesday, September 24, 2024, 4:30 PM - 5:00 PM