Andy McKeon is the Director of Omnichannel Business Development at Kraft Heinz. In this role, Andy oversees all US category insights and thought leadership for in-store and digital shelf environments. With over a decade of experience in sales, his expertise spans advanced analytics, finance, and category management. Andy has spearheaded initiatives such as aisle reinvention, category growth visions, and the development of "shelf of the future" designs. His innovative approach and strategic vision continue to drive significant advancements in the omnichannel space. Prior to Kraft Heinz and the CPG space, Andy began his career in healthcare at Bonafide Health. He graduated from Wesleyan University with a bachelor’s degree in economics.