Full Name
Ellen Webb
Job Title
Vice President, Shopper Analytics & Insights
Company Name
PepsiCo
Speaker Bio
Ellen is currently Vice President - Strategy, Analytics & Insights for PepsiCo’s Demand Accelerator. In this role Ellen leads the team in development and deployment of insights, capabilities, and commercial digital products to empower PepsiCo to improve our sales and marketing efforts through a shopper lens driving actionable impact across the entire PepsiCo portfolio.
Prior to her current role, Ellen lead PepsiCo Category Leadership for National Small Format Customers, covering Dollar General, 7-Eleven Enterprise and Circle K across the PepsiCo portfolio where she worked in partnership with PepsiCo Sales teams to accelerate strategic partnerships and drive growth with our largest Small Format retailers.
In addition to retail experience, Ellen spent four years on the PepsiCo Foodservice team where she lead the creation of the Category Management function, translating PepsiCo’s category management leadership success on the retail business to growth in Foodservice.
During her time with PepsiCo Foodservice she also led Portfolio & Equipment Strategy. Prior to joining the PepsiCo Foodservice team, Ellen held several Category Management roles for PepsiCo Beverages. Her retail Category Management experience spans leading teams across the grocery, drug & Target businesses.
Ellen is a two-time recipient of the PepsiCo Chairman’s Ring of Honor award. She is a 20 year veteran of the consumer packaged goods industry, starting her career in CPG with roles of increasing responsibility at General Mills and ConAgra.
Ellen is a graduate of the University of Notre Dame with a major in Marketing & a minor in Anthropology. She is based in Chicago.
Prior to her current role, Ellen lead PepsiCo Category Leadership for National Small Format Customers, covering Dollar General, 7-Eleven Enterprise and Circle K across the PepsiCo portfolio where she worked in partnership with PepsiCo Sales teams to accelerate strategic partnerships and drive growth with our largest Small Format retailers.
In addition to retail experience, Ellen spent four years on the PepsiCo Foodservice team where she lead the creation of the Category Management function, translating PepsiCo’s category management leadership success on the retail business to growth in Foodservice.
During her time with PepsiCo Foodservice she also led Portfolio & Equipment Strategy. Prior to joining the PepsiCo Foodservice team, Ellen held several Category Management roles for PepsiCo Beverages. Her retail Category Management experience spans leading teams across the grocery, drug & Target businesses.
Ellen is a two-time recipient of the PepsiCo Chairman’s Ring of Honor award. She is a 20 year veteran of the consumer packaged goods industry, starting her career in CPG with roles of increasing responsibility at General Mills and ConAgra.
Ellen is a graduate of the University of Notre Dame with a major in Marketing & a minor in Anthropology. She is based in Chicago.
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