Full Name
Todd Hassenfelt
Job Title
Global Digital Commerce Sr. Director, Strategy & Execution
Company Name
Colgate-Palmolive
Speaker Bio
Todd Hassenfelt is the Global Digital Commerce Sr. Director, Strategy & Execution at Colgate-Palmolive within the Global Digital Organization led by Chief Digital Officer Brigitte King. Colgate-Palmolive is reimagining a healthier future for all people, their pets, and the planet.
He has experience at 3 large corporations, 2 startups, and 1 mid-sized company, growing challenger and leadership brands through Brick & Mortar and digital roles.
Todd has shared learnings on webinars with 1WorldSync about PDP Content, at Shoptalk with Andrew Lipsman discussing Retail Media, and on podcasts like BRAVE COMMERCE, The Digital Deep Dive with Aaron Conant, EMARKETER's Behind the Numbers, Beyond the Shelf with David Feinleib, and more. He brings a broad CPG perspective through involvement with the IAB, BWG, Digital Shelf Institute, CMS, CRC, firstmovr, and Stratably.
One of his favorite quotes is, "Change has never happened this fast before and it will never be this slow again."
He has experience at 3 large corporations, 2 startups, and 1 mid-sized company, growing challenger and leadership brands through Brick & Mortar and digital roles.
Todd has shared learnings on webinars with 1WorldSync about PDP Content, at Shoptalk with Andrew Lipsman discussing Retail Media, and on podcasts like BRAVE COMMERCE, The Digital Deep Dive with Aaron Conant, EMARKETER's Behind the Numbers, Beyond the Shelf with David Feinleib, and more. He brings a broad CPG perspective through involvement with the IAB, BWG, Digital Shelf Institute, CMS, CRC, firstmovr, and Stratably.
One of his favorite quotes is, "Change has never happened this fast before and it will never be this slow again."
Speaking At
