Tiran is a business leader with nearly 20 years of experience in consulting, sales, marketing, strategy and management. He has worked with many of the leading consumer products brands, across most regions, on their sales transformation initiatives for modern & traditional trade operations, for digital and non-digital channels. He has extensive industry expertise in cloud solutions related to the “promote to cash” processes, including trade promotions, sales, merchandising, order management, direct store delivery, van sales and distributor management processes.

At SAP, Tiran is the Global Director for the Routes to Markets solutions for the Consumer Products Industry.
His ultimate objectives are to drive adoption, customer success and revenue growth. His responsibilities include definition of marketing, GTM, Partners & Product strategies, as well as responsibilities for enablement of the field sales teams and partners.