Experience has ceased being just a marketing function for consumer goods organizations. Today’s brands are pressured to grow share, build loyalty, and fuel retailer collaboration, and delivering seamless, data-driven, and emotionally resonant experiences are the lynchpin. In this energizing opening keynote, an industry executive will unpack how the most competitive organizations are aligning marketing, sales, and tech investments to elevate experiences across every touchpoint — from shelf to screen to supply chain. Gain fresh perspectives on what it takes to lead through complexity and meet consumers where they are — before someone else does.