From shifting consumer demand to unpredictable supply conditions, revenue growth management (RGM) is a critical lever for navigating disruption with confidence. This session explores how leading organizations are evolving their RGM strategies with sharper analytics, scenario planning, and cross-functional coordination to protect margin and uncover new growth. Learn how to build a more resilient approach to pricing, pack architecture, and promotion — one that flexes with the market instead of reacting to it.