Agentic AI represents a leap beyond traditional automation — systems that don’t just assist, but act with autonomy to plan, execute, and optimize tasks across functions. While still emerging, this technology holds major potential for consumer goods teams looking to streamline workflows, accelerate testing, and scale personalization with minimal manual input. This session will explore what agentic AI is, where it’s headed, and how marketing and commercial leaders can begin laying the groundwork for responsible experimentation and future adoption.