Tiffany Pegues currently holds the role of Digital strategy leader responsible for social, search, and CRM across a power portfolio of 20+ brands. Prior to this role she was responsible for using consumer intelligence, social media and macro beauty trends to inform strategic plans and build consumer engagement and advocacy for beauty brands like Batiste, Flawless, Viviscal, Nair and Toppik. At her core, she is passionate about working to build already great brands with a foundation in new & different marketing strategies.

Before joining Church & Dwight, Tiffany held the role of Global Director of EcoTools. Where she played a key role in women’s empowerment campaigns like #MyTrueBeauty which culminated in $1MM+ donated to non-profits like The Girl Project. Previously at General Mills, she held multiple positions ranging from growing established and emergent businesses (Pillsbury Biscuits, LARABAR) to new product development (Hamburger Helper, Suddenly Salad, Yoplait).

Tiffany holds a master’s degree in business administration from Northwestern University Kellogg School of Management, and a bachelor’s degree in management science & engineering from Stanford University. She resides in Chicago with her husband Pace, energetic toddlers Princeton and Selah and loving cat Lulu.