The CPG Guys will get the Summit started by hosting a fireside chat with Campbell's Mike Pierson focused on today’s consumer goods challenges and exploring ways to build omnichannel retail partnerships that deliver for today’s digitally engaged consumer. Learn the various challenges leaders in the boardroom are focused on and how you can make a difference accelerating these to sustainable opportunities.

Having the right strategy for 2025 is what distinguishes the best CPGs from the good ones. In this interactive Share Group, we’ll explore how consumer goods companies can more effectively leverage all aspects of their revenue growth management strategies to get closer to the consumer and drive more value to their retail partners. We will examine current trends in RGM and how to tailor the right strategies around them to maximize value. We will discuss innovative frameworks and next-generation tools to determine which RGM levers to pull and when. Collaborate with fellow sales, marketing, and RGM leaders to uncover creative solutions and plan the next steps in your enhanced, data-driven RGM strategy.

This session is only open to Consumer Goods and Retail Executives. 

Join the exclusive share group designed for global CPG leaders to discover how AI and image recognition can revolutionize in-store profitability. Learn how to make picture-perfect decisions that enhance on-shelf availability, optimize share of shelf, and boost in-store sales using the latest technological advancements. Gain insights into predictive analytics to achieve higher ROI, and stay ahead in the competitive retail landscape. This interactive experience will equip you with the tools and knowledge to harness the power of AI for unparalleled growth and efficiency.

This session is only open to Consumer Goods and Retail Executives. 

Consumer behavior is rapidly impacting the way we think about the traditional demand generation funnel; growth-minded brands will need more nimble, less linear strategies. Join us to examine the digital influences that we think will be most important to driving omnichannel sales and demand, and participate in a breakout session that will prompt you to think about tactical and practical strategies that will or will not work in today’s digital landscape.

This session is only open to Consumer Goods and Retail Executives. 

In-person connections are fueling the Summit! Our exclusive Power Hour event provides the opportunity for 1:1 introductions with leading analytics peers and influencers. Through a series of quick-hitting conversations — held over drinks — attendees have a unique chance to expand their networks in a fun and casual setting. Power Hour keeps the conversations moving for an engaging and optimized networking experience, while tailored attendee profiles ensure maximum value for all. Instantly expand your connections and meet the diverse array of leaders who matter most to you! Click here to learn more. 

Join your new and old friends for drinks, treats, and networking. We'll also recognize Ann Dozier, SVP and Chief Transformation and Technology Officer at Southern Glazer's Wine & Spirits, as CGT's 2024 CIO of the Year. Help us raise a glass and toast Ann!

Start the day off with a full breakfast and meet up with friends and colleagues before the event gets into full swing.

Join us as we welcome you to the 21th annual Consumer Goods Sales & Marketing Summit

In today's fast-paced consumer goods landscape, organizations must rethink and, in some cases, revamp their approach to the connection between people, processes, and technologies, ensuring that they work together to enable agility and rapid response. Join us at the Sales & Marketing Summit to hear from Raheel Khan, SVP of Enterprise Marketing & Data, as he shares how The Estee Lauder Companies is embracing measurement to empower teams to focus their creative energies where it matters most, driving innovation and growth. In this keynote, Raheel will delve into the significance of fostering a culture of analytics that fuels creativity. This is where the “math” of measurement meets the “magic” of predictive insights, enabling us to anticipate the future and craft extraordinary consumer experiences.

With the growth of mobile, social, and AI, digital commerce today offers enormous opportunities for brands to identify and connect with customers and consumers across channels (in-store, online and alternate channels including QCommerce, salons, etc.) and business models (D2C, B2B, social, marketplaces, B2B2C). At the same time, most companies are operating in resource-constrained environments — be it IT budgets or GPU availability! Join this panel discussion to hear how these leaders have identified trends, prioritized initiatives, and crawled-walked-ran in a fast-paced environment — and where the role of analytics played at each step to course correct as needed. They will also discuss the key concern of balancing investments in these opportunities, with managing the tech debt that had accumulated in their commerce landscapes.

Chat with attendees and solution partners about Raising New Cultures of Measurement and how to best leverage next-gen tech to position your organization for ongoing success. Exhibitors will be active, accessible, and eager for your questions. No appointment necessary.

When it comes to integrating AI across the enterprise, there's plenty of buzz but not a lot of consensus about effective execution. There's a lot we can learn from one of the world's most efficient navigators. Join Cory Knopp, Vice President of Sales at GoSpotCheck and at-home beekeeper, as he shares tactics and best practices for designing and deploying AI initiatives within an organization, using the fascinating workflows of honeybees as the backdrop.

As consumer goods companies start to shift and put more emphasis on sustainable profitable growth, many are wondering what they can focus on to turn the bottom line from red to green and keep it that way. Join us as we share case studies detailing how companies are leveraging connected enterprises, self-service tools, and AI to empower employee productivity, lower operational costs, and deliver state-of-the-art customer experience.

Enjoy lunch while participating in an interactive, collaborative discussion that’s facilitated by an industry thought leader. Expand your professional network while engaging in topic-focused conversations.

As organizations double down on both product and technology innovation, the competition for resources has never been fiercer. In this interactive and candid, closed-door experience, you’ll quickly hone your ability to develop omnichannel messaging that captures stakeholder buy-in at every single level. Through fun, practical, speedy exercises that explore the concept of “Infectious Messaging,” you’ll dig in with peers to learn how to revamp your value proposition to make stronger business cases and connect more deeply with consumers. Return to your organization with a concrete, actionable framework and new contacts with fellow consumer goods leaders. Click here to learn more. 

Chat with attendees and solution partners about Raising New Cultures of Measurement and how to best leverage next-gen tech to position your organization for ongoing success. Exhibitors will be active, accessible, and eager for your questions. No appointment necessary.

Measuring digitally influenced sales remains an ongoing and increasingly difficult challenge, but it’s the piece of the commerce puzzle that can unlock tremendous growth. This panel will explore the considerations and adjustments CPGs are making to better understand how consumers purchase online, the signals they’re monitoring, and the metrics they’re prioritizing.

While retail media is a promising way for brands to connect with consumers, it also comes with its unique set of challenges. It's complex and disruptive, and a lot of brands and organizations are struggling to adapt and leverage its full potential. This session will unpack these challenges and offer practical takeaways and thoughts to apply to your own retail media efforts, in order to set yourself for success and harness retail media's full potential.

With consumer goods marketing structures tilted toward traditional retail operating models, many orgs fail to integrate true consumer-centric strategies. We’ll dig into what marketers can do to develop dynamic and sustainable operating models that withstand digital transformation’s rigor.

Join your colleagues and new contacts for drinks and conversation.

We’re closing out Day 2 with a late-night party! Join us for late-night fun and help make new memories with our expanding community.

Sales and marketing teams are in a state of perpetual evolution as they try to meet changing demands and preferences. The savviest organizations are rethinking their tech investments to spur a shift from reactive to predictive. With CGT’s just-released Sales and Marketing Benchmark Research Report as the backdrop, a panel of industry insiders will examine the current state of sales and marketing investments and forecast the future. Enjoy your breakfast while exploring the tactics and tools necessary to future-proof your investment strategies.

Learn how companies can harness the power of a custom GenAIs model to revolutionize their content production process. This presentation will delve into the journey of increasing marketing productivity while preserving brand knowledge, and empowering design teams using GenAI. Discover how to overcome challenges when implementing GenAI initiatives, the key success factors, and the transformative impact of AI-driven creativity.

From RGM to digital shelf optimization to retail execution and field team empowerment, AI and advanced technologies are providing the keys to growth with consumers and retail partners. Through real-world success stories and innovative strategies, we'll explore how these CPGs are learning to measure success in today's new marketing landscape.

We'll explore the pioneering efforts to reinvent a digital-first culture within Church & Dwight. Learn about their innovative fit-for-channel retail strategy and the new metrics they've developed to achieve their goals. Importantly, we'll dig into some of the ways the CPG has evolved their organization to pivot from digital being a capability builder to a business builder.